HELPLINE: 
Specialist insurers built for international wealth planning
What it is. Luxembourg’s “pure players” are insurers whose business is mostly focused on international assurance vie and Private Portfolio Bonds (PPBs). Their structures and investment platforms are designed specifically for cross-border clients and complex wealth-planning needs.
Pure Player Policies. Recognised Luxembourg pure players include OneLife, Vitis Life, Wealins and Baloise Life.
- OneLife: Flexible assurance vie for complex cross-border portfolios.
- Vitis Life: Expertise in assurance vie, PPBs and beneficiary structuring.
- Wealins: Custom assurance vie and estate planning across jurisdictions.
- Baloise Life: Cross-border assurance vie with external asset manager support.
The details. A key advantage of Luxembourg’s assurance vie is its “triangle of security”, which legally separates client assets from both the insurer and the custodian bank, offering a very high level of protection in the event of insurer default.
Luxembourg policies are tax-neutral at source, with taxation depending solely on the policyholder’s country of residence. This makes them highly portable if the client moves countries. For French tax residents, they fall under the assurance vie regime, with favourable capital gains and succession rules.
These policies also offer wide investment flexibility and carefully drafted beneficiary clauses can allow assets to pass efficiently, often outside of probate.
Conclusion. For expats and internationally mobile families seeking specialist expertise and long-term succession flexibility, Luxembourg’s pure players offer a focused and sophisticated solution.